Winning Tactics to Increase Sales for Small Business Week

Make Use of Data Analytics

Having a deep understanding of where and how people are finding your website and business is a great place to start. From an online perspective, leveraging Google Analytics, for instance, can help you see the following:

Segment and Automate

Put email marketing to use by creating automated workflows that will align with the different lifecycle stages of each subscriber or customer within your sales funnel. This way, you can make sure you are meeting them with the right messaging, as well as offer to drive action.

Automating your email efforts will allow you to focus on the other facets of your business. Look at this as a two-pronged approach: you’re freeing up your time, but also able to nurture new customers into paying customers and push your existing customer base to drive referrals.

Don’t Shy Away from Advertising

Here are a few quick tips to make this happen:

Diversify Your Content

Get creative! From running a local community scavenger hunt and posting online quizzes to publishing interactive infographics or doing an Instagram takeover with another local business, don’t be afraid to make the week fun for you and your customers.

Let’s Wrap Up

Despite Small Business Week coming to an end, you can still leverage the tactics above to increase sales. The key to successfully making these tactics work is that you don’t give up, and continue to test as much as possible. The more data you’re able to collect, the better decisions you’ll be able to make moving forward. More specifically, the importance of knowing exactly where you need to allocate more of your time and money will further drive a higher ROI (return on investment) — helping you maximize profits vs just revenue.

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