To Believe Again

Remember when you were younger, maybe in your early 20’s? Back then, I bet you felt invincible. You could drink whatever you wanted, eat whatever you wanted, maybe run a half marathon without really training for it, dive headfirst into a mosh pit. Anything in the world felt possible.

That was me (well, except for the half marathon) and I carried that idealism throughout my thirties. And then, like all of us after we hit 40, we have our share of disappointments, (triumphs too, like putting out fires just a little bit faster).

Then there’s a time when we start to believe in ourselves a little bit less.

A perfect time to re-launch a business (Said no one ever, but oh well).

Who else wants to have some hand in creating their own destiny? As a woman, being financially independent if you’re married, not having to answer to an employer. That is the whole reason why we’re doing this — freedom, financial and time freedom. And the desire to build our Tribe, those people who are fed up with the status quo of corporate yoga and how you should look and what you should wear.

Once again, we’re looking to mix info products with clothing and finding the right mix is tricky. But what I’ve found is not overanalyzing it and approaching it as an experiment, not taking things personally if they don’t work out.

So with our One Time Offer, we’ve decided to add some other digital products that I hope enhance our offer. I have no idea if this will work or not.

But we now have a complete sales funnel. Now comes the part where we actually have to build it, test it out and see what happens.

And unexpectedly, by going through this process, having a bit more belief now than we did before.

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