Off Roading HQ Debuts New Store

After a few months of development, the newest player in the automotive accessories space is finally ready to debut their e-commerce store. It took a massive group effort, but the team is ready to celebrate & start attracting new clients & fans to it’s site.

“Our strategy first and foremost is going to be to leverage our team’s knowledge in search engine optimization” said CEO Joe Scott. “While other brands are relying on paid advertising (and in turn pushing those charges back on their customers), we are going to be using our biggest strength to lower the cost of customer acquisition.”

Outside of that, their plan includes calling on relationships built up over dozens of collective years of experience in the automotive industry. From social media influencers to other major brands in the space, they certainly have plenty of connections to drive potential customers.

“Our entire business is going to be built on generating trust with both customers & brands alike.” said Scott. “Some of our team members have owned successful brands themselves in the past, only to see their margins erode or dissolve entirely due to violations of these MAP’s. While we can certainly relate to consumers wanting the lowest possible prices, those don’t do anyone any good if it causes the companies they are purchasing from to go out of business. We have a strong drive to make sure that these incredible brands can remain profitable so they can continue to deliver the tremendous products they have become so renowned for.”

We look forward to seeing what is in store for Off Roading HQ throughout 2019 as they continue to dive into new product categories & add relationships with new brands!

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