Programmatic Ads Spending Trends

It’s clear that programmatic advertising is quickly becoming the default method for digital media buying.

This recent surge in growth is a product of both more advertisers and more inventory, as well as an ever-increasing sophistication of the system. Let’s take a look at some current programmatic ads spending trends that are leading the industry forward.

Programmatic advertising is the buying and selling of online advertising in an automated form. This makes transactions between buyers and sellers much more efficient and streamlines the process of creating digital ads.

Programmatic advertising has been around since the early 2000s, but it didn’t become a major trend until much later. Nowadays, programmatic platforms can reach almost any format or channel, including:

Sophisticated targeting tactics are used to segment audiences while algorithms execute ad buying and placement, making the process much more efficient.

Let’s look at a programmatic ads example.

Let’s say there’s a company, Bill’s Basketball Goods, that wants to sell more basketball equipment. He hires a programmatic ad company and provides the following info about his target demographics:

With this info, the platform will then use data to find the best online audiences for the campaign and automatically purchases digital ad inventory through auctions across multiple devices.

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